By Luis Valencia
Have you ever wondered “How is possible that certain things or situations can make people feel specific emotions?” Well, that’s called design thinking, a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.
Design thinking utilizes elements like empathy and experimentation to arrive at innovative solutions. It’s this approach that David Kelley focused on in his book Creative Confidence: Unleashing the Creative Potential Within Us All, co-authored with Tom Kelley, and in the recent aptly named webinar David Kelley on Design Thinking, hosted with IDEO U’s Dean Suzanne Gibbs Howard and Co-Managing Director, Coe Leta Stafford.
To help us understand the power of design thinking, Kelley led an exercise in which he asked each participant to draw a sunset.
While everyone’s instructions were the same, the results were varied, demonstrating how people can have different points of views of the same subject. By opening ourselves up to these perspectives, we as creatives gain new insight and new ideas.