App Development | Graphic Design
At DigitalWire360, we’re highly experienced at auto industry marketing, particularly dealerships and the unique challenges they face. This inspired us to help improve car dealership customer relations and simplify service records by developing and launching MyAuto360. The mobile app allows users to manage all their car services, records, diagnostics and more directly with their dealership, enhancing both the customer and dealership experience.
The application uses a custom 3D flip menu that translates from full desktop all the way down to mobile.
The user can get directions to any of Tate’s four locations using the included Google Maps API.
The MyAuto360 Application uses an advanced predictive algorithm to calculate when it’s time for a customer to receive services on their vehicle.
The Algorithm will check to see if the customer has had their vehicle serviced at a Tate’s location and get their miles at that time. When a customer has a second appointment we calculate the amount of time that has passed since the first appointment to find how many miles the customer drives per day, month and year.
If a customer has never been to a Tate’s location we prompt them to enter their miles every couple weeks and gather the estimate that way. In this way we can recommend services such as oil changes, tire rotations and manufacturer recommended maintenance. The user can see in-app how close they are to their next service using a progression bar. When it fills up they are notified to schedule an appointment.
The user is notified using push notifications when their reward has shipped and when they have recalls on their vehicle. Also the app will send customized notifications for personalized vehicle and service offers.
Messages are sent in real time when a user completes various actions throughout the MyAuto360 application. The user receives messages when they:
– Sign up for the application,
– Claim rewards through the loyalty program,
– When their reward has shipped,
– When the predictive algorithm alerts them for servicing
– When there is a recall on their vehicle
When a vehicle is detected upon signing up – or if a customer adds a new vehicle we ask them to provide their VIN. That VIN is checked at more than 30 different vehicle manufacturers so our customer can rest assured they have accurate and real-time recall notices.
Customers earn points every time they make purchases at Tate’s Auto Group locations. These points are calculated at point of sale and accessed by our application through the CDK API. Points can be redeemed for rewards in the application and shipped right to the customers door. These rewards can be edited by Tate’s employees through the MyAuto360 admin application.
Scheduling Appointment API
The MyAuto360 application allows a user to select a date on a responsive Material Design date-picker. The user can choose to schedule an appointment at one of the four Tate’s Auto Group locations – with scheduling times only becoming available when bays at the dealership become available. This information is entered by Tate’s technicians and sent in real-time by integrating with the CDK API. For the scheduling portion of this application we had to use a SOAP architecture which added complexity as the rest the apps API calls use a RESTful API calls.
The customer can choose whether they are:
– Waiting for the vehicle
– Their contact information including the option for text communication
– Additional details for the appointment