DigitalWire360 is seeking a savvy, creative and hardworking Digital Strategist. This role will manage all Digital Strategy – PPC, Social Media Advertising, Website Development and SEO. This person is responsible for ensuring that all online initiatives align with the clients overall marketing strategy and that messaging, goals and KPI’s are cohesive. This person is responsible for creating the overall digital strategy and managing the team needs to execute it.
Essential Duties
Account and digital campaign strategy development & ongoing results analysis and strategy refinement.
Account direction and management including managing client relationships, project plans and work delivery for digital projects.
Accurately managing all digital advertising campaigns to budget, as well as determining and managing campaigns to KPIs including CPA, ROI and ROAS.
Reviewing/creating advertising copy in compliance with client guidelines to maximize traffic, volume, and/or share of voice.
Providing insight and analysis of campaign performance.
Manage the strategy, design, development and launch of websites.
Following industry trends and staying on top of new digital opportunities.
Knowledge of Google Analytics and other tracking tools.
Having experience with creating weekly and monthly reports for client.
Client meetings, presentations and daily communication.
Assistance with research and presentations for new business development as necessary.
Minimum Requirements
A proven track record of account management experience and/or team/department leadership experience with experience managing a team.
Pay-per-click campaign strategy and active management (Adwords certification preferred).
Organic optimization (aka SEO) strategy and execution experience.
Social media outreach and advertising (FB, LinkedIn, Twitter, Google+, etc.).
Email campaign strategy and execution.
Experience in managing the strategy, design, development and launch of a successful website.
Bachelors Degree in a relevant field.
Experience preferably at an agency.
Excellent communication skills.
High level of organization.
Detail-oriented.
Solution finder.
Strong writing skills.
Strong work ethic.
Candidate must have knowledge of AdWords, Bing, Google tag management, Facebook/Instagram, LinkedIn and Twitter.
Must be able to read basic webpage source code.
Understanding of how cookies, ad service and performance tracking works.
5 years Agency Experience.
Email resume to amy@digitalwire360.com.
