Why do we need to advertise? Why are we targeting that particular audience? Why are we using that particular advertising platform? Why aren’t we talking more about our company in our marketing message?
There are so many Whys in marketing that can lead to failure and success of a campaign. What the Why might simply boiling down to is how well do you understand the consumer.
When crafting a marketing campaign budgets, platforms, company branding, what the company things is their target audience and company message are some of the most talked about items during the planning stage. But do you stop to really look at the consumer and understand them more than just an age or gender group. Do you dig in to the Whys of an individual consumer you will be trying to reach through the campaign?
Check back to the blog, as I am going to be writing a series of articles that highlight how customer insights and thinking outside of the company branding could extend the reach of your marketing campaign. Let’s try to better understand the Why of it all.