Our kudos to the creatives – follow Konnor on Twitter here.
We are back at you with another edition of unWIRED this week! It might be slightly belated, we were just in too much shock from two major happenings. The first being Pepsi’s decision to pull its commercial featuring Kendall Jenner. Secondly, we have the controversy surrounding United Airlines after a man was pulled from his seat due to the practice of “overbooking.”
For much of 2017, all of us at DW360 have been wrapping our brains around brands’ activist efforts. If you don’t recall, many brands have used their advertisements as a platform to become activists and support a cause. For example, we saw some powerful ads during the Super Bowl and continued to see more from brands such as the Fearless Girl statue on Wall St.
Pepsi unfortunately “missed the mark,” as they said in their press release. Pepsi’s ad was rather up front about its messaging, and most certainly lacked creativity, but the real question is, what do YOU think?
Moreover, we saw one of the internet’s favorite brands take a disastrous loss (again) recently. The internet went into uproar after a man was dragged off a flight on United Airlines. If you can recall, United took a big loss when the “United Breaks Guitars” YouTube video came out in 2009. Remember, it’s 2017 and everyone has cameras, there’s really no getting away with anything. From there, people can infer their own assumptions, which is exactly what happened when millions took to Twitter. Ultimately, when flaws like this occur repeatedly, it is a matter of your company culture and service design. Do you think United has finally learned?
P.S. You can find the video of what happened on that United flight, but that’s up to you if you want to see it!